Bwana on smoothing out “feast or famine” revenue cycles
In the jungle, you may go for days without catching anything.
How can we smooth out the “feast or famine” revenue cycles?
Big Game Hunting’s Bwana, Catherine McQuaid speaks up on the subject.
Bwana on Big Game Hunting…smoothing out the “feast or famine” revenue cycle
Read Full Post | Make a Comment ( None so far ) Off-target marketing
Rick Spence
From the June 2006 issue of PROFIT
With the rise of the Internet, the phrase “permission marketing” has become the buzzword for a kinder, gentler form of cut-through-the-clutter marketing. The idea, popularized by business guru Seth Godin, is that you stop intruding on your prospects (as with, say, TV commercials) and start giving […]
Turn One-Time Projects with the Fortune 500 into Long-Standing Agreements
