Bwana on Big Game Hunting
Catherine McQuaid, Bwana at Big Game Hunting, shares her secrets about engaging senior executives of big companies
Read Full Post | Make a Comment ( None so far )Press
Profit Magazine
Rick Spence, author of Canadian Entrepreneur and Financial Post columnist, calls Big Game Hunting:
Off-target marketing
Read Full Post | Make a Comment ( None so far )Huffington Post, Lucia Brawley
Smaller firms need major accounts because large companies are more likely to award multiple contracts year after year. However, getting past the barriers in Fortune 1000-sized companies can be daunting and time-consuming. How about doing something counter-intuitive?
Cold-calling senior executives is discouraged in many key account acquisition strategies.
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