Winning Major Accounts: David & Goliath in the Concrete Jungle
If you are a smaller business, you may underestimate your competitive advantage when pursuing major accounts.
Do you deliver quick turn-around for your clients?
Deliver creative responses to client demands?
Service narrow, market niches?
This is true for one of my clients who delivers specialized training. They had done a couple of projects in consumer banking when they hired me to help win [...]
