If you are a smaller business, you may underestimate your competitive advantage when pursuing major accounts. Do you deliver quick turn-around for your clients? Deliver creative responses to client demands? Service narrow, specialized business needs? This is true for one of my clients who delivers specialized training. They had done a couple of projects in consumer banking when they [...]
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Interested in social media and its relevance to business services? I’m investigating its uses in B2B marketing Skype: cmcquaid Twitter: @CatherinMcquaid Bwana on Key Account, Big Game Hunting
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Since you are a specialized business services firm, becoming a preferred provider to a few key accounts may make the difference between a stable income and “drought” periods. Before you pull on your jodpurs, you’ll probably need to know: Are you hunting water or tree-dwellers? Where do they prefer to eat? Do they travel in [...]
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