Catherine McQuaid, Bwana at Big Game Hunting, shares her secrets about engaging senior executives of big companies
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Major Accounts: Business Intelligence in the Jungle
Tracking lions, gazelles and zebras in the jungle is a metaphor for gathering business intelligence about stakeholders inside a company. Lions, who rely on hunting for sustenance, must be strategic. They must know where the herds are and coordinate their tactics with other lions to reap the greatest benefit to the entire pride. [...]
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